Digital marketing course syllabus, week by week
Published in full, because a syllabus you cannot see before paying is usually a syllabus worth hiding. Four weeks, and every one of them ends with something built rather than something noted down.
You will not sit and take notes for a month.
Every session opens with the work. The trainer sets up the task, you do it on your own laptop, and the teaching happens over your shoulder while you are stuck. That is only possible because a batch is fifteen people and no more.
By the end you will hold a live website that ranks, campaigns you built and ran, ad creative and copy you produced with AI tools, and a reporting dashboard that explains what your money did.
What each week actually covers.
Foundations and your live website
How digital marketing actually makes money, the funnel from first click to closed customer, and how the pieces connect. Then you build and publish a real website on a real domain, structured properly for search from the first page rather than fixed afterwards.
SEO, content and AI as a working tool
Keyword research the way an agency does it, on page and technical SEO, site speed, schema markup, and local SEO for a Coimbatore business. AI for research, briefs, drafting and iteration, with a clear line between where AI helps and where it produces content that will never rank.
Google Ads and Meta Ads with live budget
Search campaigns, keyword match types, negative keywords, quality score and bidding. Meta campaign structure, audiences, creative testing and the metrics that predict whether an ad will work. You launch real campaigns with our budget and watch what happens to your money.
Automation, CRM, analytics and your portfolio
Lead capture and follow up automation, WhatsApp and email flows, CRM hygiene and lead scoring, GA4 and campaign attribution so you can prove which ad produced which customer. You finish by assembling everything into a portfolio you can send to an employer.
Not a tour. You will have your hands on these.
Google Ads, Google Analytics 4, Google Search Console, Keyword Planner, Tag Manager and Looker Studio for reporting.
Meta Ads Manager, Business Suite, and AI tools for creative, copy and iteration under a brief.
The NuwizoAI platform for CRM, lead management, WhatsApp automation, AI voice calling and campaign attribution. The same one our team uses on client accounts.
Being clear about the edges.
This is not a web development course. You will build a working site and understand what makes it rank, but you will not come out a developer. It is not a graphic design course either, though you will produce ad creative that performs.
If your goal is to run your own company rather than to be hired, the Start Your Own Business and Business Growth with AI courses are built for that instead. Ask us and we will point you at the right one, even when it is the cheaper one.
Answers before you ask
No. Week one starts from zero. What you need is a laptop and the willingness to open it in every session.
Yes. Call or message us and we will send the detailed version, module by module.
Identical. Same trainer, same depth, same projects. Only the timings differ.
It runs through the whole course rather than sitting in one module. AI is how the work is done now, so you learn it as a tool inside every stage.
Four weeks. Fifteen seats. Starts 21 September 2026.
Ask for the detailed syllabus, or apply for a seat and we will call you.